Training businesses in colour since 2014
Retail Staff & Businesses
Why train staff on colour?
Improve confidence
By studying pre-course student feedback and client and customer expectations, Catherine has been able to to identify the specific areas of weakness and confidence students enter the course with. Armed with this knowledge, she has successfully tailored her Colour Confidence courses to meet these specific needs.
“I lose confidence when I feel outside my comfort zone and become afraid of upsetting or losing my customer.”
Learn how to take risks with colour, put dynamic and edgy colour and pattern combinations together with confidence, resulting in happy customers and referrals and add-on sales.
“I really struggle to identify colour pigments in neutral colours.”
Learn how to see the subtle undertones of colours in neutral products, lessening the risk of expensive mistakes, refunds and unhappy customers.
“I’m not confident using different patterns or bold colours together.”
A common mistake is to select one scale of pattern within a multi-patterned scheme which results in flat, underwhelming solutions. Learn the secrets of how to mix colour and pattern successfully.
“ I struggle to understand how colour can give the illusion of changing the scale and proportion in a space.”
Understanding how the right colour percentage and the right tint, tone, shade of colour can dramatically give the illusion of changing the scale and proportion of a space.
"I definitely feel more confident on how to engage customers. There is so much to learn, this course has opened my eyes to colour."
- Kelly
Improve customer service
Good service is the most important thing to bring customers back again and again, so knowledge and enthusiasm in what you are selling is key to developing a successful sales team.
Lack of confidence can result in missed sales opportunities, lack of referrals and customer returns.
Selling with confidence, knowledge and enthusiasm brings that extra edge over other competitors.
Good customer service brings loyalty from customers and motivation and job satisfaction from your staff.
Learning outcomes
These workshops are not designed to turn sales (personnel) into colour consultants, but to enable everyone involved in the process to:
Project a confident and knowledgeable approach when dealing with customers
Fully understand how to use colour and pattern successfully for customers, to enhance sales
Learn a brief history and cultural awareness of colour
Understand colour theory and how to use the colour wheel - gaining awareness and confidence in how colours work together and why
Avoid giving mixed message(s) about colour myths
Appreciate how ‘the psychology of colour’ works, and how it can be employed within sales techniques
Leave the workshop with a sense of achievement and practical knowledge, as well as an academic understanding of colour
Confidence in how to use colour, texture and pattern is paramount to successful sales teams - be it in interior furnishings and finishes, advertising and graphic design or fashion
"This course has helped put the theory into practice. It has been fast-paced but easy to understand, pretty good all round. Great course, loved it."
- Greg
What we offer
Flexible, bespoke colour courses
Typically, these would be
1–2-day Online courses
or
1–3-day on-site Colour Courses to accommodate business requirements
Blanc Colour Courses enable sales professionals to understand and have confidence in what they communicate and present to customers.
Students benefit from a hands-on approach to learning, involving practical exercises using your own products. (This can be done online where the students are able to select product in the showroom while the course is run via zoom.)
TaylorMade to meet the needs of your individual business and customer base, colour confidence courses will open your employee’s eyes to the power and use of colour, improving confidence, motivation and productivity - thereby increasing sales.